Beyond Cool Co., Ltd.

Beyond Cool Co., Ltd., established in 1997, is first and foremost a market leader in select accessories. For the most part we have specialised in high-end silver jewellery/accessories such as Chrome Hearts, Lone ones (Leonard Kamhout), Stanley Guess, Leathers and Treasures, Starlingear, Travis Walker, Bill Wall Leather, Van Amburg Leathers with also an interest in various other accessories; wallets, belts, leather designer jeans, denim designer jeans (Skkin, Henry Duarte, Rouen), Designer jackets (Corey Parks), T-shirts (Salvage, Rebel Spirit, plus those of the accessory brands we carry). We have also designed, in-house, a number of silver accessory brands that we manufacture, market and wholesale/retail domestically, (Bloody Mary, Gengrail, Velvet lounge, Konron, Belle Dahlia). We have ma ...naged to, very successfully, market and build many of the brands we carry from a very basic level to top selling brands in the Japanese market. Recently we have become involved in watch sales and are the sole importer/wholesaler of the Belgian brand - Ice-Watch.

Essentially we are based in Osaka but we have a strong and established
market presence throughout Japan. From the very north (Morioka and Sendai) down through the Tokyo metropolitan area with various outlets in and around Tokyo, Yokohama, Shizuoka, Hamamatsu, going west to Nagoya and Gifu, Kyoto, Osaka, Kobe, Okayama, Hiroshima and finally Kitakyushu and Fukuoka/ majority of our retail outlets are in, either, well established department stores (see below), or shopping malls such as Aeon, Itoyokado, Nankai, Daiei and Parco.

Here is a brief breakdown of the company.

Beyond Cool (27 stores); the high end retail/select-store, arm of our
company which has dealt predominantly with, mostly, imported brands of
silver jewellery and fashion items catering to a surprisingly wide range of age
groups. The majority of our Beyond Cool stores are to be found in department
stores such as Marui, Takashimaya, Hankyu, Isetan, Izutsuya, Sogo, Meitetsu, Daimaru, Daiei, etc. etc. and as a result enjoy a very respectable sales volume. Japanese consumers in general tend to hold department stores, and the merchandise available in them, in very high regard as they are a long established institution that stands for quality and trustworthiness.

Trap Co., Ltd. ; the wholesale branch of our company which was established
over eleven years ago. We have considerable strength in wholesaling product we
source worldwide, and design/produce domestically, for the Japanese market.

Bloody Mary, Velvet lounge, Konron are our in-house, domestically produced,
brands with their own retail stores. The other domestic brands of Licaon, Belle
Dahlia and Gengrail are also designed in-house but are retailed strategically
throughout our various outlets and wholesale clients.


Vault, Binah and Trunktion ( 20 stores directly owned by us with another 10
franchised stores under our umbrella) were brought into existence to fill a
slightly lower end retail market than Beyond Cool so that we can access and target consumers who are living in less urban areas, with big city select shop quality merchandise. Surprisingly, for us, some of these stores have remarkably high sales volume and we find that one or two of our higher end brands do exceptionally well in these venues.

Jewellery connection, Vault (rakuten ichiba), Beyond Cool (rakuten ichiba)
and Beyond Cool (Yahoo shop); the web based sales and marketing side of our
business. Recently growing substantially in sales volume and becoming quite
a successful and lucrative part of our business.

We are sole agents for the majority of the import brands listed above and therefore have built up quite a bit of experience in the field of working as a sole agent/distributor/wholesaler/retailer.
Beyond Cool has become known for its fortitude, integrity and success in
directional advance/expansion as well as a knack for choosing and stocking some highly desirable and stylish fashion accessories.

Our headquarters are in Osaka and we have roughly 45 people working in the Osaka office. Administration, Sales, design, product development, import/export, sourcing etc. etc.. Our advertising and magazine/press related people are based in Tokyo so as to be close to the
action and able to closely monitor the current media and consumer trends of
Tokyo.

We have found that fashion/lifestyle oriented watches are rapidly becoming a booming area in our portfolio and wish to act as sole agents/importers, wholesaling to retail outlets, as well as retailing from our own outlets, offering watches that are not, as yet, being distributed in japan. Read more